23 Aug 2026

PENN Entertainment Moves Forward with Landside Casino Project in New Orleans

Architectural rendering of the proposed Hollywood Casino New Orleans landside facility

PENN Entertainment has outlined a plan to invest approximately 195 million dollars in relocating its current Boomtown Casino and Hotel New Orleans riverboat operations to a new landside site on adjacent property while rebranding the venue as Hollywood Casino New Orleans.

The announcement details a shift from the existing riverboat setup to a permanent land-based structure that will encompass roughly 140,000 square feet of development space once completed and approved by regulators.

Project Scope and Planned Amenities

Under the proposed development the new facility will house about 875 slot machines along with 45 table games, a retail sportsbook and several dining options that together aim to expand the entertainment offerings available to visitors in the New Orleans area. Observers note that moving operations to land removes certain operational constraints associated with riverboat configurations and allows for expanded floor plans and guest amenities that were previously limited by vessel size.

Company statements indicate the rebranded Hollywood Casino New Orleans will continue to operate under existing gaming licenses once regulatory clearance is secured, with construction timelines aligned to an anticipated opening in 2029.

Regulatory Path and Development Timeline

Pending approval from relevant Louisiana gaming authorities the project remains subject to standard review processes that typically include environmental assessments, zoning confirmations and compliance checks before ground can be broken. Those who track regional gaming developments often find that such relocations require coordination across multiple state agencies and local planning bodies to ensure all permitting steps align with construction schedules.

Industry reports from the American Gaming Association highlight how landside conversions have become more common in markets where operators seek to modernize aging riverboat assets and improve accessibility for patrons. Data from recent years shows several similar projects across the southern United States have followed comparable approval sequences leading to phased construction starts.

View of the current Boomtown Casino riverboat operations on the New Orleans waterfront

According to the detailed press release from PENN Entertainment the adjacent property selected for the new facility sits directly beside the existing riverboat location which simplifies logistics for equipment transfer and staff transitions once approvals are granted. Construction is expected to begin after final regulatory sign-off with major milestones targeted for completion ahead of the 2029 launch date.

Economic and Operational Considerations

Financial filings associated with the announcement place the total investment at approximately 195 million dollars covering land development, building construction, gaming equipment procurement and initial operational setup. Local economic analyses from state development offices have previously noted that casino relocations of this scale can generate construction employment and long-term hospitality positions in the surrounding parish.

Company executives have emphasized that the rebranded property will maintain continuity for existing customers while introducing updated amenities designed to attract a broader visitor base. The inclusion of a retail sportsbook reflects ongoing trends in integrated gaming and sports wagering facilities that state regulators have authorized in recent license expansions.

Conclusion

The relocation and rebranding initiative by PENN Entertainment represents a significant capital commitment to modernizing casino infrastructure in the New Orleans market with specific details now available for regulatory review. Further updates on approval status and construction progress are anticipated as the project advances toward its 2029 target opening.